Job Summary
Edge is seeking a high-performing, versatile Marketing Manager to lead all marketing initiatives that drive awareness, engagement and growth for the Edge brand. This is a high-ownership role responsible for managing the full marketing lifecycle from strategy to hands-on execution across branding, campaigns, content, digital, PR and social media.

The Marketing Manager will be embedded within the Edge team and report directly to the Edge President. They will collaborate closely with PSA’s Senior Director of Learning & Marketing as well as the PSA Marketing Team Lead to ensure strategic alignment and creative cohesion. While PSA’s internal marketing team offers support in areas such as strategic planning, campaign ideation and graphic design, the Marketing Manager will lead the day-to-day execution of all Edge marketing efforts with a high degree of autonomy.
25-30% travel requirement
 
We offer a competitive salary and comprehensive compensation package which includes medical, dental, vision, life insurance, 401K, flex spending and PTO to full-time employees. For those working out of our corporate headquarters, we have a business casual working environment.

Why Join Edge?
At Edge, you’ll be part of a purpose-driven, rapidly evolving community that values innovation, autonomy and leadership. You’ll have the opportunity to shape how the AV industry sees us while being backed by the strength and resources of PSA Security Network.

Essential Duties and Responsibilities

Brand Awareness & Identity

• Finalize and enforce brand guidelines across all platforms
• Develop updated positioning to reflect Edge’s differentiators
• Lead development of marketing collateral, signage, and print/digital materials
• Create and own slide decks
• Maintain consistent brand voice and visual identity

Thought Leadership & PR

• Build and manage a blog calendar featuring partner/integrator-submitted content
• Oversee executive LinkedIn content and growth
• Coordinate with an external PR contractor to pitch stories and press releases

Member/Partner Engagement

• Launch new onboarding email flow and welcome materials
• Create and distribute member newsletters, spotlights and webinar invites
• Maintain and update the Edge Member Locator and internal lists
• Partner with PSA Education team to highlight webinars and AV best practices
• Support at Edge and Industry events
• Partnering with Industry Associations (Avixa, NSCA, etc.)  
• Partner Sponsorship, deliverables, communication, execution

Lead Generation

• Own and manage Edge’s Squarespace website and member portal
• Build and optimize landing pages, forms and partner/member profiles
• Create outbound email campaigns for recruitment and awareness
• Develop case studies and testimonials to support lead generation

Social & Digital Presence

• Conduct and apply findings from a full social media audit
• Develop and schedule content for LinkedIn, including “Edge Insights” series
• Design basic graphics, captions and engagement prompts
• Monitor engagement metrics and drive follower/brand growth

• 5–8 years of experience in marketing, preferably in AV, technology or B2B industries
• Proven ability to execute content calendars, social media strategy and email marketing
• Strong writing and editing skills for web, email and executive branding
• Experience managing websites (Squarespace or similar CMS)
• Ability to design basic graphics using Canva, Adobe Express or similar tools
• Excellent project management skills and ability to work independently
• Strong collaboration mindset when working with external vendors and PSA support teams
• Strong leadership and business skills
• CRM knowledge

Salary Exempt $60,000-$90,000
Bonus Experience

• Background in AV or systems integration
• Exposure to SEO, SEM or marketing analytics

• Experience managing PR or earned media campaigns
• Demand generation or growth marketing experience

• Ability to manage multiple priorities at one time
• Quickly evaluate proposals and determine the best course of action
• General understanding of marketing concepts, techniques and strategies
• Superior organization, project management and execution skills
• Superior writing skills and the ability to proofread and edit to identify errors in content, spelling and grammar
• Ability to speak professionally and effectively with customers and employees of the organization
• Positive demeanor and ability to work in fast-paced environment
• Enjoys working in a team environment but comfortable working independently
• Ability to have fun and be creative...the sky’s the limit!

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Information
This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description.
Extended hours may be required for work at PSA and Edge events.
About Edge, A division of PSA
Edge is a division of PSA, the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators globally. Edge bonds pro audio-visual affiliates together as an elite industry team. With integrator members throughout the world, partnerships with top pro AV manufacturers and service providers, and alignment with leading industry associations, the advantage Edge provides is unparalleled by any other industry association. Edge integrators provide clients with the benefit of a nationwide network of pro AV specialists and personal relationships with local AV experts.