Director of Inside Sales
Westminster, CO
Full Time
Inside Sales
Experienced
Job Summary
Professional Security Alliance (PSA) is seeking a Director of Inside Sales to lead and develop a high performing inside sales team responsible for delivering consistent, accurate, and responsive support to PSA members and partners.
This role owns team execution - not process design. You will drive performance, accountability, and capability across Inside Sales Account Executives and Quote Specialists, ensuring the team operates with speed, precision, and professionalism.
We offer a competitive salary and comprehensive compensation package which includes base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees. For those working out of our corporate headquarters, we have a business casual working environment.
Salary range $90 - $110K annually plus commission based on overall sales performance, with expectations to drive both revenue growth and operational effectiveness of the inside sales function with OTE between $150-175K, no cap.
The posted salary range represents the expected base salary range for this position. Total compensation will include commission eligibility as defined in the PSA Sales Compensation Plan.
Core Accountability
Own the performance of the inside sales team.
Essential Functions
Team Leadership & Development
Experience Requirements
Leadership Profile
Critical Working Relationship
Works in close partnership with the Director of Sales Operations:
Personal Characteristics
Travel
Position Type / Expected Hours of Work
This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations.
The PSA Network elevates the industries we serve by providing members exceptional education, networking, services, and connections with technology partners. Be the rising tide!
Professional Security Alliance (PSA) is seeking a Director of Inside Sales to lead and develop a high performing inside sales team responsible for delivering consistent, accurate, and responsive support to PSA members and partners.
This role owns team execution - not process design. You will drive performance, accountability, and capability across Inside Sales Account Executives and Quote Specialists, ensuring the team operates with speed, precision, and professionalism.
We offer a competitive salary and comprehensive compensation package which includes base plus commission, medical, dental, vision, life insurance, 401K with match and safe-harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees. For those working out of our corporate headquarters, we have a business casual working environment.
Salary range $90 - $110K annually plus commission based on overall sales performance, with expectations to drive both revenue growth and operational effectiveness of the inside sales function with OTE between $150-175K, no cap.
The posted salary range represents the expected base salary range for this position. Total compensation will include commission eligibility as defined in the PSA Sales Compensation Plan.
Core Accountability
Own the performance of the inside sales team.
- Deliver consistent, high-quality output
- Build and develop a strong, accountable team
- Execute sales processes with discipline
- Drive productivity and responsiveness across all regions
Essential Functions
Team Leadership & Development
- Lead, coach, and develop Inside Sales Account Executives and Quote Specialists
- Establish clear expectations for performance, behavior, and accountability
- Drive hiring, onboarding, and continuous development
- Conduct regular performance reviews, coaching sessions, and pipeline discussions
- Build a culture of ownership, urgency, and professionalism
- Ensure consistent execution of sales processes and workflows defined by Sales Operations
- Hold team accountable to defined service levels including:
- Quote turnaround time
- Order accuracy
- Responsiveness to members and partners
- Maintain high standards of output quality and consistency
- Partner with Regional Sales Directors to improve pipeline conversion and overall sales effectiveness
- Support strategic account execution through coordinated inside/outside sales efforts
- Identify & execute on opportunities within existing workflows to increase sales
- Manage team workload and resource allocation to ensure consistent service levels
- Monitor team productivity and adjust staffing or responsibilities as needed
- Ensure efficient utilization of team resources across all regions
- Deliver a consistent, high-quality experience across all interactions
- Manage escalations and complex opportunities effectively
- Reinforce PSA’s value through responsiveness and execution
- Provide structured feedback on process effectiveness, system usability, and workflow challenges
- Partner with Sales Operations to continuously improve execution and efficiency
- Provide limited direct support on complex or high-impact opportunities when necessary
- Focus on enabling team success rather than individual contribution
- Team productivity (quotes/orders per rep)
- Quote turnaround time and accuracy
- Responsiveness and service levels
- Conversion rates (in partnership with field sales)
- Team engagement and retention
Experience Requirements
- 7–10+ years in inside sales, sales, or commercial roles
- 3–5+ years leading sales or support teams
- Proven ability to build and manage high-performing teams
- Strong operational discipline and execution focus
- Experience with CRM/ERP systems (NetSuite preferred)
- Industry experience (security, AV, distribution) preferred
Leadership Profile
- Strong coach and team builder
- Holds people accountable without overcomplicating things
- Bias toward action and execution
- High ownership mindset
- Comfortable operating in a fast-paced environment
Critical Working Relationship
Works in close partnership with the Director of Sales Operations:
- Inside Sales is accountable for disciplined execution of defined processes and performance standards
- Sales Operations owns process design, systems, and performance measurement
Personal Characteristics
- High ownership mindset with accountability for results
- Strong bias toward execution discipline and continuous improvement through feedback
- Ability to lead through data and metrics
- Comfortable making decisions in a fast-paced environment
- Ability to balance team development with performance expectations
Travel
Travel to select events / meetings several times per year.
Position Type / Expected Hours of Work
Some flexibility is allowed, but employees must generally be available during PSA's core business hours of 8-5PM MT.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Additional Information
This job description does not state or imply that these are the only duties to be performed by the employee. Employees may be required to perform other job-related duties as requested by management. Management reserves the right to revise or update this job description at any time.This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
About PSA Security
PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations.PSA’s mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. PSA brings this mission to life by partnering with industry-leading product and solution providers, delivering unparalleled education and training programs and by offering a variety of distinctive services that can enhance any company’s operations.
The PSA Network elevates the industries we serve by providing members exceptional education, networking, services, and connections with technology partners. Be the rising tide!
Curious to learn more? Our recruiting team is happy to help at [email protected]. Formal applications must be submitted through this posting for consideration.
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